Bronze Clio
AdAge Creativity: Pick of the Day
Communication Arts Awards: Two Television Commercial Wins
It’s no secret that Las Vegas is fun. But it’s the MOST fun when you aren’t held back by anything or anyone that hinders you from being your most free, wild and true self. So coming off summer break where family takes top priority, we created a campaign encouraging parents to take a break just for them. Because you can bring your kids to Vegas, but why would you?
But kids aren’t the only thing holding you back from the perfect Vegas vacation. So after the success of the first round, we brought more trying family members into the mix.
D&AD Wood Pencil Winner
Whether it’s casinos, residencies, day parties, or weddings — Las Vegas is no stranger to celebration.
The Super Bowl was coming to Vegas so we took the opportunity to say, here, in our house, celebrating shouldn’t be a penalty. Especially at the Super Bowl.
So we made a music video with former NFL wide receiver (and notorious celebrator) Chad “Ochocinco” Johnson, and also Tobe Nwigwe, Grammy-nominated artist (and creative extraordinaire).
Puerto Rico has world-class beaches, dining and entertainment, but so do Puerto Rico’s more than 20 Caribbean competitors. At the same time, after facing the pandemic, earthquakes and Hurricane Maria, Puerto Rico was at the bottom of that consideration list as far as tourists were concerned.
We knew we needed something unique, authentic and ownable that would increase visitation and unite the people of Puerto Rico behind the message.
Our approach was simple. We decided to redefine travel by focusing on the people and culture instead of the place. While others settled on pretty pictures, we would bring something deeper. Puerto Ricans have a warm and welcoming spirit. Boricua is how they describe this spirit. They are Boricua. It’s a way of life. A state of mind. And the only way you can experience it is by visiting and interacting with the people. So, we introduced a word, a culture and a way of life.
These food porn-y beauts were brought to life thanks to the talented Jessica Hische to remind latte lovers that Starbucks only crafts lattes one way — exactly the way you want it.
Communication Arts Award of Excellence
Gold in Print: Graphis Advertising Annual 2015
Third for Typography in Print: New York Festivals International Advertising Awards
When one of the NFL’s most storied franchises was relocating to Las Vegas, the Raiders tapped us to help ensure it was a success. The owners wanted to keep old fans loyal and convince Las Vegas locals to embrace their new team. The best way to do that is the same way you do it on the football field: keep moving forward. And of course, just win baby.
Most of us are not professional bettors. We work in jobs like retail and sales, teaching and construction. But we still bet on things every day. We bet on which line to stand in, what route will get us home quicker, what outfit will impress our date more. Every day, without even realizing it, we take chances, speculate and try our luck. So when it comes down to it, we’re all bettors.
These spots launched the SaharaBets sports betting app to the Arizona market, speaking not only to experienced bettors but also to every Arizonan that might not have realized they already have a bold betting spirit.
We were tasked with reaching LBGTQ+ and POC communities with the message of quitting tobacco.
The tobacco industry does not care about the queer community, only their own bottom line. They have taken advantage of this vulnerable demographic and exploited that vulnerability in the name of higher profits. This campaign sets a stake in the ground, using bold imagery and language to call out the tobacco industry on this duplicity, letting the LGBTQ+ community know, in no uncertain terms: nicotine is not our ally.
Emmy Award, Pacific Southwest Chapter: Branded Content
It’s not necessarily the performances that set Vegas entertainment apart, it’s the fact that they’re performing in Vegas. This is a city built for entertainment, with the facilities, venues and know-how to make a show, something truly unforgettable. This video series highlights the people and places that make seeing a show in Vegas unlike anywhere else.
Hyatt Place hotels offer everything you need for a work/life balance. Not an overpriced, fancy hotel and not a dingy, old motel. We wanted to find a way to show that Hyatt Place is “just right.” So we created the character of Gold E. Lahks, a quirky Swedish man looking for the perfect balance in a place to stay.
I am particularly proud of this campaign because I came up with the concept for a national campaign as a mere intern at BBDO.
From Black Friday through Cyber Monday, Zappos covered the adoption fee for the cat or dog of your choice. I created a brand identity for Pawlidayz that included logo, illustrations, patterns, web design and a box redesign.
I redesigned the box so customers could choose a team and share their pets on social media. The campaign had high engagement on Instagram.
Lettering: Jessica Hische
Following the success of our work with Hische, we went on to create additional work for the Vanilla Macchiato, with art and type inspired by the swirling effects present in the drink.
We created a variety of different themed spots to encourage mask wearing during the pandemic. Research showed that a large demographic of Nevada men were not wearing masks because they found them to be emasculating. The spots were different themes to ensure we would reach this specific audience.
We even got Raiders legend Jim Plunkett to record from his house in quarantine. The quality of these is lacking, but we got what we could get in 2020!
Lettering, copywriting and photography by me, Laura!
Galentine's Day, celebrated on February 13th, has become a beloved occasion for many, especially among women. Zappos took the opportunity to celebrate the holiday the best way ever: with shopping!